I specialize in delivering visual storytelling that meets the highest standards of regulatory compliance, while driving patient engagement and supporting brand strategy. For a recent GE Healthcare campaign, I translated complex medical content into emotionally resonant visuals, demonstrating how strong creative concept development can humanize scientific messaging without compromising medical accuracy or regulatory integrity.

This is an ad series I developed for GE Healthcare to promote a set of online webinars designed for both healthcare professionals (HCPs) and broader audiences. The goal was to increase patient engagement and support medical communications through interactive education and digital health platforms.

This infographic design was created for GE Vernova on Proficy Data Hubs, showcasing the complex journey of data integration and how challenging it can be to transform raw data into meaningful insights. Through effective data visualization and graphic storytelling, this design illustrates the obstacles businesses face in turning data into actionable information. By employing a clean visual hierarchy and tailored custom illustrations, we’ve enhanced the overall user experience (UX), making it easier for the audience to grasp intricate concepts.

This project was truly a labor of love. From shaping the content strategy to collaborating closely with the client, it was rewarding to help bring her mission to life. I’m excited to see how this platform supports the growth of her business and connects her with a wider wellness community!

This trade show creative for On-Chain Index™ (OCI) showcases an innovative blockchain-native approach to crypto asset portfolio management. By leveraging a unique thematic smart contracts platform, OCI stands at the forefront of crypto innovation and decentralized finance. The objective was to create a compelling and immersive trade show design that would captivate attendees and draw them into a highly interactive experience. Through engaging digital branding and user experience design, the display highlighted the potential of on-chain technology in a visually striking and intuitive way, guiding visitors through the features of OCI’s portfolio management solutions.

Attendees were able to explore the cutting-edge of blockchain technology, while the design maintained a strong emphasis on enhancing user engagement. Ultimately, the creative was crafted to foster a deeper understanding of smart contracts and their applications within the ever-evolving crypto landscape.

This billboard and 52-page brochure was developed for GE Vernova as part of a comprehensive visual communications initiative. From the outset, the focus was on clarity, cohesion, and compelling storytelling—principles that guided the structure, tone, and overall design.

I have been working with Stratam for many years, providing design solutions that elevate their visual identity across various platforms. My journey with them began by revamping their PowerPoint presentation design modules (there are 9 of them), ensuring that the training materials were not only informative but also visually engaging. Later, Stratam entrusted me with redesigning their website to better reflect their brand’s essence and improve the user experience (UX). Working on their corporate design has been a rewarding experience, allowing me to blend creativity and functionality in a way that truly represents their values. It’s been a pleasure to collaborate on these projects and bring a fresh, cohesive look to their digital assets and overall branding!

The project for GE Vernova included the creation of 10 unique key visuals, each crafted with a focus on visual hierarchy and consistency across all deliverables.

I designed this infographic for GE Vernova Aerospace, focusing on data visualization to ensure the complex content was easily understood. Myy goal was to create a piece that not only conveyed the information clearly but also engaged the audience through effective visual storytelling. The layout design was meticulously crafted, utilizing information hierarchy to guide the viewer through the data in a seamless and organized manner.

This is a series of digital assets I designed for GE Vernova. The project involved concept development for eight unique layouts, each tailored to function across six responsive design formats.

I had the privilege of working on the Affluence brand from its very beginning, helping shape its brand identity and positioning. I particularly enjoy designing trade show environments, creating immersive experiences that align with the overall branding strategy. Complementing this, I design impactful collateral materials, such as brochures, business cards, and one-pagers, ensuring each piece reflects the brand's essence. I’m also passionate about working on integrated campaigns, combining both traditional and digital approaches, and I have extensive experience in motion graphics and digital advertising. Whether it’s crafting graphic design solutions for print or online platforms, I thrive on delivering cohesive, visually engaging designs that resonate with target audiences.

I designed hundreds of creative solutions for GE Vernova, including impactful presentations, brochures, banners, and trade show graphics. My approach focuses on blending visual communicationwith effective brand strategy, ensuring every piece aligns with the client's brand identity. Whether it's creating marketing collateral for print or digital use, or crafting visually engaging corporate design materials, my work consistently elevates GE Vernova’s presence in both internal and public-facing communications. By combining expertise in graphic design with a deep understanding of the client's goals, I deliver designs that not only look great but also communicate messages clearly and effectively. From print design to dynamic trade show creative, my designs are built to make an impact and reinforce the brand’s values at every touchpoint.

I designed the website for Wisdom Explorations under a very tight deadline, balancing both creative strategy and execution. The project required a swift yet thoughtful approach to digital branding, ensuring the end product felt aligned with the client’s vision and values.

I led the design of a comprehensive digital experience for PMAM, developing a website that prioritized both user interface (UI) and user experience (UX) to create a seamless journey across devices. I implemented a responsive design approach, ensuring mobile optimization and cross-platform design for optimal performance across all screen sizes. The website reflects PMAM's visual identity while adhering to established brand guidelines, enhancing its overall branding strategy.

In addition to the website, I crafted a suite of marketing collateral, including a press kit, emails, and other digital assets. These materials were designed with a strong focus on storytelling, aligning with the company's content strategy to communicate its message effectively. I also worked closely with the team on graphic design and typography, ensuring that all elements were consistent with the brand's voice and aesthetic. My role also included overseeing the art direction to maintain a high level of visual consistency across all touchpoints.

This is an infographic design I created for GE Vernova, showcasing how their cutting-edge solutions streamline the manufacturing process. Through data visualization and visual communication, the infographic simplifies complex information, making it accessible for both internal teams and external stakeholders. By focusing on data-driven design, this project ensures that every visual element serves a purpose, enhancing the overall user experience (UX).

I worked on seven presentation designs for this dynamic brand, ensuring each one was tailored to speak to a different target audience while maintaining a cohesive visual identity. My approach involved crafting creative direction that aligned with the brand’s core values. Additionally, I designed two detailed multi-page case studies, focusing on user experience (UX) and interactive design elements to engage stakeholders. These projects not only enhanced the brand's corporate communications, but also showcased my expertise in graphic design and layout design to deliver a polished, professional outcome.

I had the opportunity to create a 336-page photobook from start to finish. The project involved curating a collection of images submitted via a photo contest, each of which required meticulous photo editing and retouching to ensure they were optimized for print production. Given that most of the photos were taken with smartphones, I applied advanced digital imaging techniques such as color correction and image optimization to enhance their quality for high-resolution printing.

In addition to the technical aspects of retouching and prepress work, I focused on maintaining a strong visual hierarchy and applying design aesthetics to the overall layout. The project demanded a keen eye for typography and composition, as well as a deep understanding of print design principles to ensure a polished final product. Throughout the process, I worked closely with the client to ensure the brand identity was communicated effectively across each page, providing a cohesive and engaging experience for the reader.

I created a custom PowerPoint pitch deck and a sleek one-sheet for Proxime, an NFT company specializing in digital assets. As part of the branding strategy, I wrote, animated, and designed the entire pitch deck, incorporating dynamic motion graphics and engaging visual storytelling to effectively communicate their vision. The one-sheet featured a well-crafted infographic, showcasing key aspects of their offering in a concise, visually appealing way. By combining my expertise in UX/UI design and interactive design, I was able to ensure that both deliverables not only looked great but also provided a seamless user experience (UX), helping Proxime stand out in the competitive NFT market.

I specialize in creating visually impactful layouts and compelling typography that enhance both editorial and visual storytelling across all projects. For the books I designed to raise awareness about utility scams and rural water hazards, I focused on crafting effective page compositions and a cohesive visual hierarchy, ensuring the seamless flow of critical information for the reader. My process included selecting appropriate imagery, integrating it seamlessly into the layout, and ensuring the final designs were optimized for high-quality print production.

Collaborating closely with clients, I helped establish a strong branding presence and developed design concepts that communicated the urgency and significance of the subject matter. From book cover design and typesetting to image selection, each decision was made with a focus on enhancing the overall user experience (UX) and delivering a clear, engaging message. Leveraging a deep understanding of color theory and print production techniques, I ensured the books were not only visually professional but also effectively conveyed their messages to the intended audience.

As a freelance graphic designer, I have had the opportunity to collaborate on a variety of projects, including designing advertising campaigns, brochures, marketing collateral, booklets, one-pagers, and newspaper ads for ICE. My role also involved providing creative direction for these initiatives, ensuring that each piece aligned with the company’s brand identity and messaging goals. I not only focused on the visual aspects, but also crafted compelling headlines to drive engagement, making sure that every design served its purpose in the larger campaign strategy.

Throughout these projects, I used my skills in visual communication to create designs that resonated with the target audience. Whether it was print design for traditional materials or incorporating elements of UX/UI design for digital platforms, my work helped to elevate ICE’s presence across various mediums. By combining my expertise in both digital marketing and advertising design, I was able to deliver solutions that were both aesthetically impactful and strategically effective.