Hunter Tax Associates

This is a website I designed for Hunter Tax Associates. The project began with establishing a refreshed brand identity that would convey trust, professionalism, and modernity. I developed a strategic color palette and custom iconography in Adobe XD, applying key principles of color theory, typography, and visual hierarchy to ensure consistency and clarity across all touchpoints.

The project involved building out detailed wireframes and interactive prototypes to map out user flow and enhance user experience (UX). My approach to information design and content architecture allowed us to create a layout that felt intuitive and user-friendly, while reinforcing the firm’s brand values. During this phase, I also created a style guide to maintain brand consistency across digital and print platforms.

Once the design was finalized through a few iterative rounds of review and finessing, the site was built in Squarespace, a CMS platform ideal for responsive and accessible design. I ensured all UI components functioned seamlessly across devices and adhered to web accessibility standards. This project is a strong example of blending creative strategy with solid technical execution to deliver a clean, modern website tailored to both client and audience needs.

The final product reflects thoughtful digital design, a cohesive visual language, and a user-focused interface — all rooted in a collaborative process that honored both form and function.