GE Vernova Webinar Series

This project was developed for the GE Vernova Proficy Webinar Series. The project included the creation of 10 unique key visuals, each crafted with a focus on visual hierarchyand consistency across all deliverables. My role involved the design and hands-on execution, ensuring each visual element supported the overall creative strategy for the campaign.

Each visual was adapted into six formats, totaling 60 digital assets. These included PowerPoint title slides, landing page graphics, ON24 webinar screens, email banners (1300x500), display banners (560x448), and LinkedIn banners(1200x1200). The variety of formats required a thoughtful cross-platform design approach to maintain visual impact and brand coherence in every context.

This work was part of a broader integrated campaign, designed to support content marketing efforts and drive user engagement across multiple digital touchpoints. Leveraging a custom design system, I ensured scalability and flexibility while keeping the visuals aligned with GE Vernova’s messaging goals and platform standards.