PMAM
I led the design of a comprehensive digital experience for PMAM, developing a website that prioritized both user interface (UI) and user experience (UX) to create a seamless journey across devices. I implemented a responsive design approach, ensuring mobile optimization and cross-platform design for optimal performance across all screen sizes. The website reflects PMAM's visual identity while adhering to established brand guidelines, enhancing its overall branding strategy.
In addition to the website, I crafted a suite of marketing collateral, including a press kit, emails, and other digital assets. These materials were designed with a strong focus on storytelling, aligning with the company's content strategy to communicate its message effectively. I also worked on design and typography, ensuring that all elements were consistent with the brand's voice and aesthetic. My role also included overseeing the direction to maintain a high level of visual consistency.
