GE Healthcare

I specialize in healthcare branding and Pharma marketing, I understand the critical importance of aligning visual storytelling with both regulatory strategy and patient-centric messaging. These two ads, created for GE Healthcare, are a strong example of how design can bridge emotional connection with medical precision.

To highlight cost concerns in the healthcare system, I developed a concept that transformed the money symbol into the shape of an EKG — simultaneously suggesting financial impact and a heartbeat, symbolizing life and care. This balance of economic awareness and empathy is key when designing for value-based care in a highly regulated space.

My approach is always informed by health literacy and evidence-based design, ensuring clarity across both DTC and professional channels. Whether it’s data visualization for a clinical trial or a disease awarenesscampaign, my focus is on delivering a clear value proposition through powerful creative.

With experience spanning digital health, market access, and EHR integration, I combine deep industry knowledge with fresh creative thinking. For clients like GE Healthcare and beyond, I create designs that are not only visually compelling, but also strategically sound and compliant with complex healthcare communication standards.