GE Healthcare Campaign

As a pharmaceutical creative director and designer, I specialize in delivering visual storytelling that meets the highest standards of regulatory compliance, while driving patient engagement and supporting brand strategy. For a recent GE Healthcare campaign, I translated complex medical content into emotionally resonant visuals, demonstrating how strong creative concept development can humanize scientific messaging without compromising medical accuracy or regulatory integrity.

In a campaign focused on digitized inventory management, I developed a concept transforming the money symbol into an EKG — a visual metaphor that linked financial efficiency with patient care. The result was a compelling narrative about how smarter systems can reduce healthcare costs and free up critical time for clinicians. This work addressed the communication challenges of value-based care, balancing economic and operational messaging with empathy and clarity in a highly regulated environment.

My creative approach is grounded in health literacy principles, evidence-based design, and a deep understanding of both DTC and HCP audiences. Whether visualizing data for clinical trial support or shaping disease awarenesscampaigns, I focus on distilling complex information into clear, impactful communications that support multichannel marketing strategies and measurable engagement.

With proven expertise in digital health, EHR integration, and market access, I bring strategic insight and creative agility to every engagement. I work in close partnership with medical-legal review (MLR) teams to ensure that every asset is aligned with messaging standards, scientifically accurate, and built to perform. For clients like GE Healthcare and beyond, I deliver creative that not only looks exceptional—but also drives outcomes and builds trust.