GE Healthcare

This is an ad series I developed for GE Healthcare to promote a set of online webinars designed for both healthcare professionals (HCPs) and broader audiences. The goal was to increase patient engagement and support medical communications through interactive education and digital health platforms.

The campaign was part of a broader omnichannel strategy, incorporating compliance-driven design principles and aligning closely with regulatory review standards. Each piece adhered to FDA-compliant branding guidelines while ensuring high health literacy and scientific accuracy.

The dynamic, modular content tailored for remote detailing and CME-driven initiatives, ensuring the educational webinars also supported disease awareness and product launch narratives. Visual elements emphasized data visualization and MOA storytelling to better connect with both clinicians and patients.

This work is part of my broader expertise in healthcare and pharma design—where creativity must align with evidence-based storytelling and brand adherence. From market access communications to clinical trial recruitment campaigns, I bring strategic insight and precision to every project.