Pollfish

As a seasoned Creative Director and Designer, I specialize in crafting compelling visual narratives that bring brand strategy to life. With many years of experience across both agency and in-house teams, I’ve led creative direction for startups and established brands alike—translating business goals into cohesive visual identities that resonate with diverse audiences.

I designed seven custom presentation decks for Pollfish. Each presentation was tailored to a specific target audience, balancing consistency in design systems with flexibility in messaging. My approach ensured the visual storytelling aligned with the company’s brand values while enhancing their corporate communications.

Beyond presentations, I designed two in-depth, multi-page case studies for the same client, emphasizing user experience and interactive design to captivate stakeholders and showcase results. These case studies not only elevated the client’s digital presence but also served as strategic tools for business development and investor relations. I also created two case studies for Pollfish, applying UX/UI best practices and engaging design to communicate data-rich insights in a visually compelling format.