As a freelance graphic designer, I have had the opportunity to collaborate on a variety of projects, including designing advertising campaigns, brochures, marketing collateral, booklets, one-pagers, and newspaper ads for ICE. My role also involved providing creative direction for these initiatives, ensuring that each piece aligned with the company’s brand identity and messaging goals. I not only focused on the visual aspects, but also crafted compelling headlines to drive engagement, making sure that every design served its purpose in the larger campaign strategy.

Throughout these projects, I used my skills in visual communication to create designs that resonated with the target audience. Whether it was print design for traditional materials or incorporating elements of UX/UI design for digital platforms, my work helped to elevate ICE’s presence across various mediums. By combining my expertise in both digital marketing and advertising design, I was able to deliver solutions that were both aesthetically impactful and strategically effective.

I created Salvation Spirits' first pitch deck as part of their broader brand identity development. The creative direction for the project grew from there, expanding across various touchpoints of their brand. They have a distillery, a full orchard, and a Speakeasy, all of which needed cohesive visual design to reflect the unique essence of their story. Over time, I’ve designed a range of marketing collateral including ads, labels, print & digital campaigns, and more, ensuring their brand stays consistent across all channels. From packaging design for their bottles to email campaigns, banners, and websites, every piece has been carefully crafted with a focus on brand strategy. Each design element, whether digital or physical, contributes to a seamless user experience (UX), allowing their customers to engage with the brand across multiple platforms.

This website I designed for a Med Spa. It showcases an intuitive and modern web design that reflects their intended upscale brand identity. The focus was on creating an exceptional user experience, ensuring that visitors can easily navigate through the array of services offered. With a tailored content strategy, I developed a clear hierarchy and an effective navigation system that allows users to quickly jump to the specific service they're interested in, enhancing overall engagement. This approach also helps improve conversion rate optimization by providing a seamless journey from browsing to booking an appointment.

The project exemplifies not just aesthetic design, but also functional interaction design that makes it easy for potential clients to interact with the site. Each section is carefully crafted to align with the brand’s visual identity and upscale atmosphere. By employing responsive design, the site ensures an exceptional experience across all devices, from desktops to mobile phones, without compromising on performance or design integrity. This ensures the brand remains accessible and user-friendly, helping Viv Wellness stand out in a competitive market.

Additionally, the website is built with SEO best practices in mind to enhance online visibility and drive organic traffic. The combination of strategic branding, optimized content, and a visually compelling design makes this site a powerful tool in Viv Wellness's digital marketing efforts, positioning the business as a leader in the med spa industry. The result is a robust, well-organized site that meets both user needs and business goals, making it an essential asset for the brand’s ongoing success.