PwC at SAP Sapphire

As part of the creative team behind PwC's presence at SAP Sapphire, I helped bring the brand to life through a dynamic, engaging event experience. My role focused on experiential design, creating the exhibit environment, exploring furniture concepts, developing environmental graphics, designing large-format signage, and producing pre-event communications, banners, and presentation materials. Working closely with the broader team, we crafted a cohesive brand activation that blended spatial design with compelling visual storytelling, delivering a memorable experience from the first invitation to the final walkthrough.